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Our Vedict
Is GetResponse Worth Signing Up For?
GetResponse is an all-in-one marketing platform that is particularly suited to ecommerce businesses. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features.
For this reason, we rank them pretty favorably. Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their free forever plan provides users with key marketing features such as a landing page/website builder, signup forms and popups.
GetResponse claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 183 countries, claiming a user base of more than 350,000 customers.
You might have checked out the GetResponse reviews offered by individual users online, and whilst they are pretty positive, they may not give you the whole picture. Our review of GetResponse is based on a methodical approach and uses our practical experience and knowledge of dozens of other simple and advanced marketing automation tools.
Feature-wise, GetResponse does boast a lot more than most other email marketing services. From custom landing pages to advanced automation and reporting features, you'll be hard-pushed to find a feature they don't offer.
The landing pages are especially interesting as they are part of Conversion Funnel, a unique feature that takes care of lead generation, which can even serve as an online store where you can process payments.
Another feature worth mentioning is GetResponse's marketing automation features. You're able to set up advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly. You'll also have plenty of detailed templates to help you get started.
On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM - extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest.
With the acquisition of Recostream, an AI/ML personalized recommendations technology company, GetResponse now offers AI product recommendations. This means that the behavior, preferences, needs, and habits of your website visitors are analyzed and used to make tailored recommendations. Pretty cool!
And while we are on the topic of AI, they have introduced an email generator powered by GPT 3.5. It provides users with content recommendations for their email copy and subject lines. The tool is available on all of their paid plans.
Pricing
GetResponse’s pricing consists of four paid plans with different features: Email Marketing, Marketing Automation, Ecommerce Marketing, and MAX. There is also a free email marketing plan available called GetResponse Free. This is for those with fewer than 500 subscribers and has an email send limit of 2,500 newsletters a month. It’s also worth noting that “removed” contacts (which are those who have been removed by you, unsubscribed, or bounced still count towards your subscriber limit) – so it’s likely that you’ll need to upgrade to a paid plan pretty quickly.
Users who sign up for the free trial immediately gain access to premium features for 30 days. Then once the 30-day period has ended, they will have limited access to features on the free plan.
Compared to other email marketing software, its prices are in the mid-range. However, things can get expensive quickly if you want to access features such as marketing automation or ecommerce features.
There are two plans under the MAX category: ‘Max’ and ‘Max2‘. These plans are suited for companies that need the most advanced features at the enterprise level. Find further information on the GetResponse pricing page.
Is GetResponse the right newsletter service for you?
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You want to capture leads
GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound marketing. It offers flexible signup forms, their basic landing page editor, Google Analytics integration, and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them.
Their Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.
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You’re an ecommerce
If you’re an online store owner, GetResponse offers plenty of features to help you drive more sales – integrations with platforms like Magento and Shopify, abandoned cart campaigns, dynamic email content (e.g. based on purchases), and sales tracking.
It offers AI product recommendations, which are based on an analysis of each website visitor’s behavior, preferences, needs, and habits.
You’ll benefit from GetResponse’s Conversion funnel feature, where you can set up your ecommerce site and start building your sales funnels with landing pages, social media campaigns, webinars, and much more.
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You need sophisticated automation
We were impressed with GetResponse’s workflow builder, which enables you to set up automations for a whole range of actions, including sending emails, assigning lead scores, contact tagging, segmentation and data updates (available on higher-tier plans only).
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You need detailed reports
GetResponse allows you to deep dive into your data on everything from contacts to newsletters and automations. The new interface is clean and really well-designed.