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Wix Review 2024: Pros & Cons

The best overall website builder
Starting at $0 - 159$

Our Vedict

Is Wix Worth Signing Up For?

Wix’s drag-and-drop editor, templates, and great tools make it super easy to create anything, from personal online portfolios to small business websites. And, if value for money is an important factor, Wix is a little pricier than other platforms, but it does offer a beginner-friendly and scalable free plan to start from.

WIX Rating : Breakdown


Editorial Score

Website Features


Wix is the best website builder for features, and it has a generous free plan to get you started. It really excels when it comes to providing built-in features, such as email marketing tools and analytics.

Design Functionalities


With over 800 templates to choose from, you can let your creativity run wild with Wix. It's a shame you can't change your template once your site is live, but Wix's designs are a great starting point for anyone.

Help and Support


Wix is one of the best for help and support, offering 24/7 phone and live chat services, as well as VIP care if you upgrade to a higher plan. Wix also integrates its support features throughout its website editor, with question mark buttons to guide you as you build.

Ease of Use


Wix is the best for ease of use. It's completely beginner-friendly and users particularly love its drag-and-drop editor. Plus, there's Wix ADI if you want Wix to create a custom site for you!

Customer Satisfaction


A favorite for many, Wix wins the hearts of customers thanks to its user-friendly platform and the support on offer. In fact, 80% of users that tested the builder would recommend it to others!

Wix is the best website builder on the market, scoring 9.5 out of 10 in our recent research. But how did we come to this decision? We researched and tested over 50 website builders, including Wix, and focused on the following areas:

  • Website features

  • Design functionalities

  • Help and support

  • Customer satisfaction

  • Ease of use

We also got people to build websites using Wix and rate their experience with the builder, meaning we could gather real feedback on ease of use and customer satisfaction.

All of this helps us rate Wix as a website builder and fairly compare it to others in the market.

Before we dive into the rating overview, we want to flag that our 2023 research identified a shift in pricing across every website builder – not just Wix! So, we’ve adjusted our approach to our value for money score. We now focus more on “feature vs price”, and not just the average pricing plan.

We’ve also given extra weight to marketing, ecommerce, and design this year. Not only do we know that our readers care about these features especially, but they’re key if you’re looking to grow online.

Wix Pros & Cons
  • Wix’s drag-and-drop building tools make its editor extremely easy to use, even for beginners with no tech experience

  • Great online store offering – Wix has a great selection of ecommerce tools that make it a top choice if you’re looking to open an online store

  • Everything you need to grow and scale – Its impressive features and extensive app store means that it has the tools you need, no matter what size website you’re building

  • Tons of flexibility and creative freedom, meaning you can easily customize your template so it looks exactly how you want it

  • You can’t switch your template once you’ve published your site without starting again from scratch

  • For advanced functionality, you may have to pay extra to install third-party apps

Who Should Use Wix? And Who Should Avoid It?


Wix is perfect for small businesses, creatives, and beginners: 

  • It’s feature-rich, with awesome SEO tools and hundreds of apps

  • You choose from over 800 professionally designed and fully customizable templates

  • Anyone can create a beautiful website with Wix, even if you have no tech experience

However, we know Wix isn’t for everyone. If you want hands-on control over every aspect of your site, Wix isn’t for you. Although the level of creative control is almost limitless, there are some boundaries that mean not everything is doable with the simple click of a button. Plus, you won’t be able to get the same level of insight into the nitty-gritty technical aspects of your site’s maintenance as you would with a content management system.

You don’t get a say over your site’s hosting, updates, or uptime. So Wix is best if you want something easy to manage because it does all the hard work for you.

For this review, we’re going to focus on Wix as a website builder, but did you also know that it’s our top-rated ecommerce platform, too? This means it’s an awesome option if you’re looking to build an online store, or even if you just want to sell a little something on the side.

If you like the sound of all this, and you think Wix could be for you, read on for our full review!

Bottom Line

Currently, Wix has over 250 million users across 190 countries worldwide. Its popularity is largely down to how easy it is to use – in the past, you needed coding skills to create a professional-looking website, but these days anyone can do it. And Wix makes it especially easy.

Wix comes with a big reputation, but here at Website Builder Expert, it’s our job to scratch beneath the surface and tell you exactly how good it is. We’ve spent years testing, reviewing, and recommending website builders to help our readers grow their online presence.

Unlike many Wix reviews, here at Website Builder Expert, we conduct our own thorough research and testing to bring you expert analysis.

Throughout this review of Wix, we’ll help you explore its strengths and weaknesses, how suitable Wix is for different types of websites, and how it fared when we put it through its paces.

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